Have you ever been shafted out of a fee or commission?
Or been involved in a sale or deal where the other party reneged on a promise?
Or unilaterally changed the terms of a sale or deal without your approval?
If so, read on …
The Dealmaking Adventures
of a Super-Nerd
Many people think of Bill Gates as a computer geek who achieved super success because of his awesome hi-tech skills. But Gates is much more than just a computer maven. The real roots of his success lie in his incredible dealmaking skills.
Gates did not invent the DOS operating system that launched Microsoft into the stratosphere. But what he did do was make the deal of the century when he negotiated the purchase of DOS (referred to it at that time as "86-DOS") for what turned out to be pocket change — $50,000.
Funny how life works. I'll bet you don't even know the name of the guy who actually wrote the DOS program (for a now-defunct company called Seattle Computer Products). It was a twenty-two-year-old programmer by the name of Tim Paterson, and he accomplished the feat in — get this — four months!
Paterson earned a pittance for his efforts, while Gates, the great dealmaker, parlayed the acquisition of Paterson's creation into becoming the wealthiest person in America.
But Gates was just getting started. He then turned right around and set up a meeting with top executives at IBM. At that now-historic session, the IBM corporate types wore pin-striped business suits, while Gates showed up in a stained T-shirt. According to one observer who was at the meeting, he looked like a seventeen-year-old kid negotiating with grown men.
Underneath that nerdy-kid persona, however, was a master dealmaker. Gates managed to negotiate yet another deal of the century when he got the guys in the pin-striped suits to agree to install DOS on all of IBM's PCs.
But perhaps an even more remarkable dealmaking accomplishment was that Gates reserved the right for Microsoft to license DOS to other companies (which, in dealmaking parlance, I like to refer to as a "throwaway bonus" — something the other side doesn't see as a particularly big item to agree to when negotiating). This single dealmaking coup laid the foundation for Microsoft's worldwide dominance of the software industry — and, to use a fitting cliché, the rest is history.
The World’s Highest-Paying Profession
When I was a young real estate broker, a wealthy real estate developer ("Al") once said to me, "Though it goes against conventional wisdom, I can tell you with certainty that having the best product or service in your industry doesn't guarantee success. The twin keys to making money are dealmaking and marketing. And it's important to understand that dealmaking is what makes marketing possible."
I was fascinated by Al's comments, and anxiously began to pursue the subject with him. When I asked him what businesses best lend themselves to dealmaking, his answer not only surprised me, it had a major impact on my approach to business.
"The nature of the business is irrelevant," Al said. "I like to think of dealmaking as a profession unto itself — the world's highest-paying profession. Things don't just fall into place by accident. A good dealmaker understands that it's his job to finesse things into place, and that's true in any kind of business."
His words were nothing short of life-changing for me, and they've been indelibly stamped on my forebrain ever since. They have paid huge dividends for me — in the real estate business ... in the cellular-telephone business ... in the publishing business ... and in many other businesses and one-off deals that I've been involved in over the years.
Again, good marketing is crucial to success, but good dealmaking procedures precede marketing. That's because if you don't make the deal, there's nothing to market!
Bill Gates is the poster nerd for this. He's proven to be both a great businessman and savvy marketer, but he never would have been in a position to market DOS had he not first negotiated it away from Seattle Computer Products.
Al's insights into dealmaking proved to be the spark that catapulted me to a seven-figure income as a commercial real estate broker while still in my twenties. The secret to my success was my ability to locate makeable deals, persuade owners to sign my listing agreements, and, finally, close the deal once I had a serious buyer lined up.
The bottom line is that every success I’ve had — in such diverse businesses as real estate, publishing, and cellular telephone — has been a direct result of my dealmaking strategies and techniques.
These strategies and techniques have worked spectacularly well for me through both good times and bad, in both strong and weak economies. They include methods that have not only earned me millions of dollars, but have made it possible for countless others worldwide to enjoy incredible success as well.
Baptism by Fire
On more than one occasion, I’ve been asked if dealmaking is an art or a science. It’s an interesting question. While it’s true that some of the basics are scientific, dealmaking, on the whole, is an art form. And the only way to excel at an art is to learn the right techniques, then endlessly practice those techniques.
In other words, the quickest way to become a highly successful dealmaker is to jump in and "do deals." There's no spring training, no preseason, no practice sessions.
You can do a certain amount of preparation for each deal — which you should — but you cannot practice the art of dealmaking sitting in an easy chair at home. When it comes to dealmaking, it's strictly baptism by fire.
Which means being willing to jump in and enter the fray. And that, in turn, translates into rejection, embarrassment, and, yes, lots of failure.
The willingness to fail is important because no matter how good you become at the nuances of dealmaking, your bottom-line results are tied to the law of averages. Which is to say that the more you work at dealmaking, the better you get at it and the more deals you close.
Thinking about all this is what motivated me to put together a three-hour audio program titled Fast Track to Dealmaking Fortunes. It's a program in which I discuss, in depth, the dealmaking strategies and techniques I've personally used to earn millions of dollars over the years.
These strategies and techniques have worked for me through both good times and bad, in both strong and weak economies. Best of all, I've been able to share my ideas with thousands of other entrepreneurs, executives, sales agents, and small business owners worldwide and help them become highly successful dealmakers as well.
"I have followed Robert Ringer since first discovering his original book early in my business life. … He has exceptional clarity about what is actually required to be successful and prosperous, and independent and autonomous even in an anti-success, anti-prosperity, anti-liberty, anti-autonomy climate. There is no ambiguity or timidity with Ringer. His courage can be contagious. He can straighten your spine and stiffen your will."Dan Kennedy
Author of the No B.S. book series
Publisher, No B.S. Marketing Letter
Stuff that Works
A small sampling of what I’ll be sharing with you in Fast Track to Dealmaking Fortunes includes:
- How to consistently locate deals with the greatest profit potential.
- How to determine if a deal is makeable so you don't waste time working on deals that have little or no chance of closing.
- How to negotiate deals in such a way that you end up with serious money in your pocket.
- How I maneuvered behind the scenes to motivate the editor-and-chief of a major publishing company to contact me (even though she had absolutely no idea who I was at the time, nor had I ever tried to contact her), then negotiated a deal that ultimately led to my making millions of dollars in royalties and advances. (Yes, this strategy can be used in any kind of business.)
- How I gained controlling interest in a public company that had $3 million cash on hand — with virtually no liabilities — without putting up any money of my own, without having enough credit to borrow the money I needed, and without any experience in the company's business.
- How I negotiated a deal that brought me a cash flow of $25,000 to $50,000 a month — requiring only about two hours of my time per week.
- How I was able to take over a company that produced a cash flow of $300,000 a month, again without putting up a dime of my own money.
- How I convinced a 150-year-old company to put up millions of dollars to back me in a venture that was so successful that it resulted in Fortune magazine's publishing a three-page article about my accomplishments.
- How I made more than $800,000 on a $15,000 investment by publishing an unknown author's book and marketing it into a New York Times #1 bestseller (for 15 consecutive weeks!) — a book that no other publisher was interested in publishing.
- And much, much more.
Are You Ready to Double, Triple, or Even Quadruple Your Income?
It’s important to understand that dealmaking is not about trickery, cunning, or cleverness. Nor is it about playing hardball with people or trying to grab all the chips off the table and leaving the other party empty-handed.
It's about maneuvering your way through the minefields of the dealmaking world and finding the most makeable and profitable deals, laying the groundwork for projecting a strong posture, negotiating favorable terms, and making sure that you don't walk away empty-handed.
Today, I am absolutely convinced that dealmaking is, indeed, the highest-paying profession in the world — by far. And further convinced that there is no such thing as a successful, non-dealmaking entrepreneur.
Which is why I urge you to take advantage of this special offer to protect your income — regardless of the state of the economy.
Here’s what you get …
Downloadable MP3 Audio Files: Three full hours …
Three full hours of Robert Ringer’s best dealmaking ideas, techniques, and strategies that have produced millions of dollars in income for him and others. Via special links, you will be able to listen to these audio files over and over again — and even download them onto your own computer or mobile device for convenience.
Free transcript: All three sessions …
You will also receive transcripts of all three sessions, in PDF format, immediately downloadable to your computer, thus giving you the capacity to read and reread, at your convenience, the invaluable ideas, techniques, and strategies that Robert Ringer will be sharing with you. And, of course, you can also print them out if you prefer to read from a hard copy.
PLUS: Special bonus if you act today …
The Art of Recasting
What's the one thing Amazon.com, Walmart, and Starbucks have in common? What did founders Jeff Bezos, Sam Walton, and Howard Schultz see that others did not?
Great success stories are always motivating, but in this eye-opening audio session, Robert Ringer takes things a step beyond motivation and zeroes in on one of the most overlooked strategies used by some of the most super-successful dealmakers on the planet. And, in addition, he explains how you can utilize it to build a large company of your own.
If you’re ready for a treasure chest of proven ideas, strategies, and techniques that are guaranteed to dramatically improve your dealmaking skills — and explode your income in the process — you won’t want to miss out on Robert Ringer’s landmark audio series, Fast Track to Dealmaking Fortunes.
By acting today, you can lock in the special price of just $109 — a savings of $120 off the regular price of $229 — which gets you the three-part audio series, full transcripts covering all three recordings, PLUS Robert Ringer’s bonus audio session, The Art of Recasting.
Sample comments from the millions of entrepreneurs, salespeople, small business owners, and executives worldwide who have elevated their game to a whole new level of success by tapping into Robert Ringer’s life-changing wisdom.
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Dr. Daniel Berry
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Rik Carswell, China
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Attorney at Law
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Terry L. Brock
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Bobby R. Moss
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O’Loughlin, John Michael
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Mr. Super Star
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Terry L. Perry
Please, friend, keep on speaking up for us, saying the things we know are true but have not yet articulated in connected prose. Your voice is a witness to the prayers of our faithful Founders.
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Frank R. Nelson
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